Systems, data and automation studio
Reliable systems for the work you depend on.
We set up records, workflows and automation for research teams, public-sector and policy organisations, studios and growing businesses. You keep ownership of everything we build.
How we work
Information should reach the people who need it.
Most organisations already hold the information they need. It sits in a phone system, an inbox, a spreadsheet and a shared drive, and no one sees all of it. We connect these so each piece ends up where it is used, and so you can see where it came from.
What we do
Where we can help
Each service begins with a conversation about the problem you are trying to solve.
Data organisation
Data Infrastructure & AI Readiness
We organise the records your team works from. Each item is stored once, named so people can find it, and limited to the people who need it.
Market monitoring
Intelligence Systems
We monitor a market, a competitor, or the questions people are already asking, including on Reddit and X. You receive a short briefing on the items worth acting on, and on what changed. We do not publish the briefing, and we do not contact anyone.
Customer service
Voice & Lead Capture
Phone and chat answering for calls and website chat. The assistant uses your records, reads the calendar, and recommends an available time. The enquiry is sent by email, by text, or into your CRM. It is available throughout the day and night. You decide what it may say, and a member of staff can take over when you require it.
Client records
CRM & Client Systems
We set up a CRM and client system that follows the stages you already use. Clients can see their own work, and the correspondence stays on the client record. There is no fee for each additional person.
Operations
Work OS & Operations
We set up operations and project management for the projects, files, invoices, and assignments your team already uses. Each one stays with the job it belongs to.
Workflow
Workflow Automation
We set up workflow automation across the tools you already use. When a lead, a job, or a report comes in, it is sent to the CRM, the inbox, or the Slack channel that needs it. A step that requires a person's approval does not run on its own.
Web
Websites and Portals
We build websites and portals your team can update from the records you already keep, so a change does not wait for a developer. Your team can edit a page directly, or by asking an assistant. When the words people search for, or the questions they ask, change, you update the record and the page follows. It does not rewrite itself. Clients can have pages or portals that show their own information, and a tool the work needs, such as a quote form, a status page, or a check that is specific to the project.
Technical leadership
Fractional CTO & Technical Advisory
Fractional CTO advice on which tools to keep, a review of vendor proposals, and a check on work that is already underway. The engagement is one day a week, and you make the final decision.
Insights
Notes and analysis.
All InsightsOur writing on automation, AI and technology policy, alongside the news we are following.
AI Governance as a Competitive Moat: Why Your Agent Stack Needs Ground Control
Your AI agent just made a $50K decision without asking. You didn't know until the audit. This is what happens when you optimize for speed without ground control.
Luke Ribeiro · Aug 2026
The Orchestration Layer Is Your Real Moat—Not the Models
Your voice AI platform choice isn't actually about voice quality anymore—it's a bet on whether you'll control the layer that decides which provider handles which call, at what cost, with what fallback.
Luke Ribeiro · Aug 2026
Tell us what isgetting in the way.
Book a call or send us a message, and we will come back to you.